Workshops

2023 information coming Fall 2022.

Opening Keynote Session

#RenterNation, or How I Learned to Stop Worrying And Love Property Management

Day 1
Monday, March 28, 2022

9:00 am – 10:15 am

Speaker: Rob Hahn
Description: We will look at some of the major trends inside and outside of real estate from macroeconomics to demographics to massive industry disruption. They all add up to suggesting that the future of real estate is rentals, which makes property management more important than ever. However, there are dangers and threats as well as opportunities. We’ll look at both the rise of #RenterNation, the politics of #RenterNation, why the future of real estate is in the blend of property management and real estate brokerage.

Workshop Sessions 1-3

1) Profiting from Short Term Rentals

Day 1
Monday, March 28, 2022

10:30 am – 11:20 am

Speakers: Brian Birdy, MPM® RMP®, PMI Birdy Properties, CRMC®; Robert Gilstrap, MPM® RMP®, Title One Management; Marianne Heder, PMI Corporate Director of Vacation Rentals; DD Lee, MPM® RMP®, PURE: Skyline Properties Group
Description: In this session, we will discuss how to use guarantees to be different in the marketplace, how it will attract and secure new owners, how to use them to guide the owners’ actions to be the ones you want, and, of course most importantly, how to make more money from them. This session will show how easy it is to create guarantees, how most property managers already have them but are not taking advantage of them, and how guarantees are a very low cost way to grow your business.

2) HOAs or No Way: The Pros and Cons of Adding Association Management Services

Day 1
Monday, March 28, 2022

10:30 am – 11:20 am

Speaker: Scott P. Brady, Progressive Property Management Inc.
Description: Many residential property managers have, by accident or intent, added association management services to their business. Most management companies avoid association management because it seems less profitable and more problematic than residential. Scott Brady started an association management division in 2020, and in less than 18 months, has grown this channel to over 50 communities and 2,600 owners at year end 2021 with a net margin of 40%. This session will review the reasons to add or avoid association management. Scott will share his experience and actual “numbers.” Learn how to grow your overall business in the blue ocean of association management.

3) Monetizing Your New Door Acquisition: Turning Business Development into a Profit Center

Day 1
Monday, March 28, 2022

10:30 am – 11:20 am

Speakers: Ralph Reahard, Real Property Management
Description: Attendees will learn how brokerage fees, joint ventures, equity participation, and real estate investing can turn a cost center into a profit center. For 2021, we added 262 new doors and spent no money on marketing. We will use a case study from this year where we got paid $100,000 to add 88 doors in a new market.

Workshop Sessions 4-6

4) Funneling the Real Estate Revenue Cycle

Day 1
Monday, March 28, 2022

11:35 am – 12:25 pm

Speaker: Trevor Garrett, RMP®, The Property Management Connection
Description: Your property management company is performing well. You’ve created a resident benefits package. You’ve fee maxed. You’re bringing in over $200 in revenue per unit per month. But you’re the entrepreneur wanting to go to the next level. It’s time to build your real estate empire – real estate brokerage, mortgage company, title company, property and casualty insurance, general contracting, maintenance company. Through a real-life case study, explore how property management can drive a much larger real estate conglomerate.

5) How to Maximize Your Profit and Your Return on Investment As a Housing Choice Voucher Program (HCVP) Landlord

Day 1
Monday, March 28, 2022

11:35 am – 12:25 pm

Speaker: Dr. Michael Threatt, Senior VP/COO at Dothan Housing
Description: We will discuss what happens when the housing authority removes the pain points for landlords. The session will explain why it is an ideal time for landlords and investors to participate in the HCVP based on the recent boost of federal funding and monetary landlord incentives. I will explain how housing authorities can partner with landlords through investment in technology so landlords have real-time information to make real-time business decisions. Finally, the session will discuss what happens when the housing authority focuses on streamlining the operations of the HCVP by investing in technology to increase landlord satisfaction and engagement, improve communication, and enhance customer service to cultivate better housing authority-landlord relationships.

6) 5 Lessons Learned While Growing

Day 1
Monday, March 28, 2022

11:35 am – 12:25 pm

Speaker: Matthew Whitaker, Evernest
Description: I will share some “lessons learned” while scaling our company. I’ll provide the audience real world examples of issues you face when you grow a property management company past 500 doors.

General Session

12 Marketing Strategies for Adding Doors

Day 1
Monday, March 28, 2022

1:25 pm – 2:30 pm

Speaker: Mike Connolly, RMP®, East Bay Property Management
Description: Mike is the Owner/Broker of East Bay Property Management in Fremont, California. In six years of business, he has opened 600 doors, mostly single-family homes. He is his own Business Development Manager (BDM). In this seminar, he will present 12 unique growth strategies that any property manager can implement. These easy-to-implement tools will allow any property manager to add 8-10 new doors a month. In addition, the landlord seminars will make you the “expert” in your territory.

The strategies include adding doors through postcards/newsletters, presenting a 2-hour landlord seminar for self managing owners, presenting a 2-hour landlord seminar on investment basics, a management agreement that is actually a sales tool, dynamic presentation materials, rehab sample board that helps make you the expert, five guarantees that enhance your credibility, creating and maintaining a website that puts you at the top of Google, and much more.

Mastermind Groups

3 Incremental Gains for GROWTH

Day 1
Monday, March 28, 2022

2:35 pm – 3:25 pm

Speakers: Attendees
Description: Spend 50 minutes with similar-sized property management companies, or with companies the size you wish to become, to improve your business. Share incremental improvements you intend to make after the conference. Discuss the presentations, share actions you intend to implement, and hear from other like-minded operators about their property management journey. The more you participate, and actively engage in the discussion, the greater the collective benefit.
• Less than 100 Doors
• 100 to 300 Doors
• 300 to 500 Doors
• More than 500 Doors

General Session

Processes, KPIs & Systems Best Practices

Day 1
Monday, March 28, 2022

3:45 pm – 4:45 pm

Speaker: Matthew Tringali, HomeVault Property Management
Description: Peter Drucker said, “Unless we determine what shall be measured and what the yardstick of measurement in an area will be, the area itself will not be seen.” This session will unpack best practices of a self-managing team and developing processes, especially as it concerns determining what, how and why to measure KPIs.

General Session

Solve the Maintenance Puzzle in 10 Steps!

Day 2
Tuesday, March 29, 2022

9:00 am – 10:15 am

Speaker: Mike Schraepfer, Heirloom Property Management
Description: The session will cover the 10 most critical areas of running a maintenance operation in a property management business. This session is geared for the PM that is dabbling in maintenance, or would like to make this part of their business more profitable. In-house maintenance is the #1 area to increase a PM’s recurring revenue and is a must for control and customer experience. Like a ladder, these 10 steps lay out a structure for achieving consistent volume and profitability in maintenance.

Workshop Sessions 7-9

7) Get More Out of Work, Get More Out of Life

Day 2
Tuesday, March 29, 2022

10:30 am – 11:20 am

Speaker: Neil Cobbold, Global Head of Sales of PayProp
Description: Not only has property management changed, but the role of a property manager has become bigger too. You’re expected to be part financial advisor, part legal expert, part contractor and part social worker. Not only do you need to keep up with the latest state and federal property regulations, but also data protection laws and anti-money laundering guidance. On top of all that, you also need to look after your tenants. Does all this extra work come with an extra reward? Only if you understand the value you add to the equation.Software Advice lists over 100 property management programs all vying for your attention. But do you need them all? Every property business is unique, but most software offerings are a solution looking for a problem to fix, rather than something your business needs. How do you pick the best fit? Every property manager is different, so success will look different to each and every one of you. Some will want to grow their business, others value time back to spend with friends and family. For some, it could even be taking more time to practice their golf swing. What are the takeaways? Getting more out of work and more out of life is possible with the right tools. We will show the impact the right tools could have on your business and your private life from property managers who have used PropTech to the fullest.

8) The Lost Art of Professionalism

Day 2
Tuesday, March 29, 2022

10:30 am – 11:20 am

Speaker: Marc Cunningham, RMP®, Grace Property Management & Real Estates
Description: The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:
• What should be the proper mindset of a successful PM?
• What is the difference between an owner transaction and an owner relationship?
• Three words you should never use in your advertising (but most PMs do!)
• How to qualify prospective owner-clients
• Should you negotiate your management agreement terms?
• How to never get sued
• This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional – so owners are asking YOU to ‘choose’ them!

9) Technology Panel: Top 10 Tech Tools

Day 2
Tuesday, March 29, 2022

10:30 am – 11:20 am

Speakers: Wolfgang Croskey, CEO, Bruce Croskey Real Estate; Zach Berkompas, Head of Sales, LeadSimple; Zee Bhimji, Real Property Management Group
Description: Would your life be easier if you had a process automation that automatically sent legally required physical mail to your tenants? Whether you are just getting started with a checklist or you are ready to implement sophisticated automations you will learn best practice on how to advance to the next level in this session.

General Session

Lowdown on the Legal Landscape for Property Managers: Legislation, Liability and Litigation

Day 2
Tuesday, March 29, 2022

1:00 pm – 2:15 pm

Speaker: Monica K. Gilroy, Esquire, Managing Partner, The Gilroy Firm
Description: This presentation will be an update on the various legislative initiatives and issues which affect the Residential Property Management Industry, on the National and Local level. Ways to avoid common Broker Owner Liability will be discussed as well as current litigation trends which impact our industry. Monica Gilroy is the General Counsel for the NARPM® Atlanta Chapter and is a nationally recognized subject matter expert in Residential Property legal matters.

Mastermind Groups

3 Incremental Gains for PERFORMANCE

Day 2
Tuesday, March 29, 2022

2:20 pm – 3:10 pm

General Session

3 Case Studies for GROWTH, PERFORMANCE, PROFIT

Day 2
Tuesday, March 29, 2022

4:00 pm – 5:00 pm

Speaker: Cassandra Swanson, MPM® RMP®, Estey Real Estate & Property Management; Brian Birdy, MPM® RMP®, PMI Birdy Properties; Trevor Garrett, RMP®, The Property Management Connection; Tal Kramer, MPM® RMP®, Avalon Property Management
Description: To follow.